When I was a kid, I wanted to be a magician. Later when I entered adolescence I made up my mind to become a Special Agent/Detective. The reason for both my aspirations was one. Both Magicians and Special Agents Detectives have a secret that no one knows about and the people are always in awe of these mysterious people. Today, I can say that I am doing something which comes really close to the profession; I wanted to be in, as a child.
Many people in today’s urban life take cues for their lives by taking their queries to a search engine, atleast once a day. What they don’t always know about is the sheer amount of effort it takes to get a website ranking high enough to gain visibility for their exact search query.
So in a way, everything looks automatic to the people but in reality, we are behind the curtains, doing the coin tricks. Sounds exciting, right? In reality it’s even more fascinating.
So what are the things that we can do by learning these tricks?
Blogging – Blogging is the emerging star in the world of web. Where there are debates going on whether to consider blogs as a form of art and literature, blogging has gone way beyond creative writing. It has put its foothold on many fields, whether it’s Literature, Science, Psychology, Marketing, Philosophy, Travel and Food, Culture and Geography or Sociology.
Blogging carries different uses and different meanings to different people. When it comes to you as an opportunity to use your skills to earn money, that too by sitting at home, and pouring out your ideas while your coffee, it can be the best employment there can be.
In fact, after a point of time, consistently blogging about any genre – especially SEO, social media marketing, conversion optimization and content marketing – will come naturally to you. With blogging, good leads are a function of great content.
How do you get started?
Pick a Platform – So you are all set to write your first blog, but which platform to choose?
The best options in the market are either Blogspot or WordPress. Both of these platforms are easy to set up, easy to use and come with great themes that you can customize your blogs with. Be prepared to pay a little bit if you need access to more advanced options like manipulating your CSS sheets.
The main aspects of blogging – When you start maintaining your blogs, what are the things you need to focus upon?
Content – First and foremost you need to focus upon the subject and the quality of your blogs. You need to have a clear idea about the matter which you would like to project through your blog.
Audience – The second thing that you should always bear in mind when you’re developing content is to decide the audience your blog is being targeted towards for example, whether it is for a group of professionals, teenagers, students etc.
Monetization – You can also monetize your blog through CPC ad networks like Affiliate marketing. Affiliate marketing is the process of being a medium for sale and purchase of goods. It is a brilliant method to earn money. You propose and advertise the products of the companies to your audience through your and get paid when they buy it. In fact, any time you recommend a relevant product or service to your audience, check to see if they have an affiliate program. If so, sign up and use your affiliate link. After all, if you’d recommend it to your readers anyway, you might as well make a little cut if they happen to buy.
Direct Ad Sales – Ads which you put above your blogs are known as banner ads, while the ads which are relevant to your blog and when you put between your texts are known as in-text ads. These two methods are also brilliant ways to make money. But its better to put up ads directly instead of camouflaging it in your post, as it will help in getting better revenues. You can make a media almanac/ catalogue for your blog as well. For the market prices, it would be better if your call is twice your eCPM from Google AdSense, as you are directly advertising for their product. Also, let’s not forget thta Google will take half of the revenues.
Sponsored Posts – You can also put your critically reviewed blogs for specific products. This works really well as a medium of advertisement, as it gives people a more personal touch, i.e. research in a more micro-level. There are sites which host such review blogs to be posted like PayPerPost and ReviewMe. You can also do it directly through your blog. When doing this, it is important to disclose the fact that it is a paid review. It is also important that you maintain your integrity and never give a positive review unless you’re really feeling it.
CPC Networks – like Google Adsense, Chitika, and Other Ad networks
The third and the most important thing is to know how to monetize your blog. For this, you can join any SEO Institute for learning promotional activities.
When you have done all of this, you may also come up with new ideas about making your blog, stand out. For instance, if you live in a place where there is a diversity of languages, like India, you can write your blogs in, say Bangla, Hindi, Marathi, Gujarati or any language you are adept. There are multilingual language translators inbuilt, in sites like Blogspot.com and WordPress.com. It gives you good exposure and make you focus on audiences on a more granular and local level by personalizing content for them.
For example, the very successful Hindi blog, achhikhabar.com. It translates English articles/videos to Hindi and is earning earning quite well because of concerted and targeted efforts for a niche audience.
Top Blogging Income Chart
Top earning blogs
How can you bring more traffic by learning SEO?
In order to know how this works, you need to do proper research on the keywords. Keywords are a key to better traffic and only come second to your content. Keeping the keywords to be used, you have to compose an OnPage-Optimized Article. Which covers most parts of your Optimization efforts. The next step is to keep an outbound link SEO in mind. See to it that your content has a fair density, with LSI words. You will have to install the EasyWpSEO plugin in WordPress to for optimization.
Other plugins that will be helpful are Digg-Digg plugin, to promote your blog-post on social media platforms. Other accessories which can come in handy are Free Keyword monitor or Traffic Travis for tracking keyword position. Along with it Google Docs can be used to monitor rankings in Google Search, learn here more. A brilliant way to boost the ranking of the keyword is to use Guest posting campaign. You can also make good use of buttons like, Google Plus, Pinterest and LinkedIn buttons.
Off-Page Optimization – A Quick “How To”
In order to start with a bang, you need to keep in mind that quality is a priority. When you start you can’t think about getting the easy links because they pile up must not think to get the easy links, as they pile up like very easily.
Remember, a good quality blog is like a good library, which has relevant and good books instead of a cluttered pile of badly graded books which have no substance. You have to be patient with your blogs success and backlinking. If you start building massive amounts of links without considering the frequency, might result in Google detecting “unnatural link behavior” and mark it as a suspicious activity, which might result in a very painful penalty. So keep calm and build links at a relaxed pace.
Creating Tutorials or Videos
You can design free courses through Screencast Software and upload it on YouTube and your blog/website. Its really easy to use. As soon as you take a capture and then click the Share via Screencast.com button, you get a link after it gets uploaded. The link then, gets copied to your clipboard, which you can paste anywhere, on any social networking platform, including your blog.
And embedded videos always make for great, rich content those get a higher number of clicks.
Start your own YouTube or other Video training channel
Create a Gmail account, which can also be used as your YouTube Channel. After you have created a Gmail account, go to the main YouTube home-screen.
You can promote and market your blogs through YouTube & other Video hosting sites. You can also make Video Blogs or a YouTube channel linking your Blog to your channel.
Which Kind of videos can be created easily?
Basically, any content that proves to be helpful for people.
SEO Tips, SEO News, or you can share your own field of expertise. For instance: MLM events, Spiritual sessions, etc. have been recording wonderfully, but don’t get proper online exposure. You can ask them and they can provide you content for free, in return you would promote their work. This is another brilliant way to monetize through small businesses.
How to Promote Your Videos
YouTube has an extensive keyword search tool as well. If you want to promote your own small business through YouTube I recommend you read the following post:
How to Monetize Your Own YouTube Channel
YouTube Ads Partner Network – Through the YouTube Partner Program, one can enable their channel for monetization and their videos can earn revenue from ads on YouTube. The benefits are both for you and the clients. You can add this feature by clicking on the “Get Started” button on the Creator Benefits page on YouTube. Monetize by Promotion on your channels on other video hosting websites, like Daily Motion etc.
Create and Sell Your Own SEO Courses
You can also create online courses and sell on Udemy.com which is a great platform of monetizing your videos through tutorials. Udemy.com is the world’s largest destination for online courses. You can get a huge amount of audience and ofcourse a good amount of money as well. Some other websites like Udemy.com are coursecraft.net, odijoo.com and pathwright.com.
4 tip- checklist to get started with Udemy
a) Plan your course Curriculum – Planning the course is the first step to make your tutorial organized and systematic. Planning will save time and it will also reduce the scope of reeors and confusion which can make things less productive. Prepare charts of points that you need to cover as a syllabus. Your course should be a series of step-by-step tutorials which gradually starts to unfold, and makes the viewers learn in a more effective and convenient manner.
The Details section can be filled by the agenda of your online course. You may also put the aim and objectives, the groups of people which might benefit from it and what all does it require. You should also mention the level of understanding by adjectives like ‘Basic/Beginner’, ‘Intermediate’ or ‘Expert’.
b) Course Content – Once you have planned your course, start on the implementation. You will have to create tutorials on the course related material. A good tutorial is when you make it easy to understand, explained in an easy manner. Try to avoid using jargon and explain in layman’s terms as the video will be broadcasted to many people including beginners.
Do not beat around the bush and always keep the primary objectives in focus. I have seen people just rant the “extra knowledge” they have acquired from here-and-there instead of sharing what really matters. It’s not always bad to get some Easter-eggs with your normal information, given that the relevant information does get conveyed properly.
You have a variety of choices to choose from (e.g. Video, Audio, Presentation, Document, Text Mashup) but Udemy suggests that your course should consist of atleast 60% video lecture content (including screencasts) and has to choose different mediums of contents for a more detailed and interactive tutorial sessions. Udemy also supports Downloadable Files from other sites, like YouTube, Slideshare, Vimeo can be well used as supplementary material.
Here are some tips to make a good tutorial.
Lighting exposure and contrast
Audio – Make sure that the microphone that you’re using is of a good quality, which receives filtered sounds and delivers a clear, crisp, and audible audio. Also check that there are no noises and interruptions in the background.
Video – Try to use high end video recorders to capture high resolution which is about 720p or HD (most modern smartphones and digital cameras can record in 720p or higher). Make sure they have a plain background, good frame and all written text is legible.
Type – Always keep the files to a 1.0 GB file size limit and always use .mp4, .mov, or .flv file format as they’re universally accepted video formats for most of the players. Always use widescreen 16:9 ratio, even though 4:3 is accepted.
c) Publishing your course – Once you’re done with preparing the tutorial videos, you will be ready to upload and publish an online course on the Udemy.com. The process is very easy, but here are a few things to keep in mind:
- Use the Curriculum Builder to add new add and existing materials (including Mashups).
- Add useful supplementary material (i.e. presentation slides, readings, Zip file, resources).
- Use the Udemy Bulk Uploader to add multiple files at once: Download the Udemy Bulk Uploader at 159355 Upload files with the udemy bulk uploader
You should also keep these things in mind:
- You can add an amazing instructor bio (including image) that explains your experience and expertise under My Profile.
- You should also keep in mind that you put high resolution, and suitable course images (dimensions: Min. 480×270, Rec. 960×540).
- All information should be complete, under Basics and Details section.
- Keep the video content of 30 minutes on an average, but try not to make it too short or too long.
- Confirm the Privacy settings, Price & Promotions.
- Apply to become a Premium Instructor and get paid to Teach Online.
- Consider Third Party Integration.
Once you have all the material uploaded to your course and have gone through the checklist, click Publish! Once you publish, your course will go live and you can share it with others via its direct URL or landing page on any social platform. However, your course won’t be discoverable on Udemy’s marketplace or via search until it goes through our quality review process, which takes around 3-4 business days. Once its reviewed, your course can be found on Udemy’s Marketplace.
d) Promotion – But your work does not end here.
According to the support page of Udemy, “If you get course reviews and 25 students into your course through your own promotions in your first 30 days, your course may be featured on our New & Noteworthy page! That will help you get even more awareness for your course.”
You should also remember to put the URL of your tutorial, on social media platforms for an organic advertisement.
Nowadays there are app builders which provide you complete assistance where you don’t have to code sitting on the backend. You can also build your own Android based app and make it free/open sourced. Some websites like, appmakr.com, appsbar.com, appsgeyser.com, appsmakerstore.com, infinitemonkeys.mobi can help you to create these apps for free. You just have to customize your app according to your needs. You can make a mobile tutorial, or SEO related applications. You can also create a blog app where you can make others join you and work together.
How can you monetize your own Apps?
- 1) You can put Ad windows on your apps which generate money every time they’re used.
- 2) This one is more effective where you can you can make a free version of an app, where you put all the basic features for people to use. If they want to upgrade to the pro version, they have to pay some money.
At the end of this lengthy post, we’ve still only begun to scratch the surface. There is a whole world of unexplored land of tricks and strategies which people have tested and come only with experience. I hope you’ll be able to take away information that you can use for your own growth!
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