This article explores the question of whether search engine optimization is declining at a rate wherein it will die out completely. The number of SEO packages, SEO services and SEO plans available in the market actually suggest otherwise. SEO is growing enough for it to be still a strong player and contributor to the online marketing world. The change might have come in terms of how things are done but at its core, search engine optimization is still very much a part of the process.With the evolution of online marketing strategies and the advent of something new almost on a daily basis, one of the most pressing and relevant questions that is asked often is whether all of this has affected SEO and if so, then how? In other words- is SEO dead? Or is there still hope?For the most part, this question is asked in the context of social media optimization actually being given more importance right now, something that has sidelined SEO completely. Given the number of SEO plans, SEO services and SEO Packages available in the market today, there can only be one answer to this question- No, SEO is not dead at all, rather it growing strong and progressive as time goes now.The one thing that is a fact that looking back at the time when SEO actually started to the current scenario, there has been big enough change in terms of how SEO is performed and how it’s implemented. Other than that, to say that SEO is dead or even nearing death is a bit far-fetched.
The one thing we need to realize is that while social media is becoming a dominant force when it comes to online marketing, that is not happening at the expense of search engine optimization. Both of these have a place of their own and are co-existing to provide marketers the best possible options and opportunities when it comes to creating online marketing plans. SEO is actually growing under the radar and all these claims about how everything is mobile now and content based, need to be re-thought.
In fact it would not be incorrect to say that SEO is actually experiencing a positive growth spell. This is especially true in the light of all the new Penguin and Panda updates that are now in the market. Proper and expert SEO knowledge is become more and more important in order to implement campaigns and maintain consistent high rankings.
Most online campaigns are still keyword driven and keywords cannot be detached from search engine optimization. Both of these are integral parts of each other and together go on to create robust strategies that help drive traffic and business. Keeping that in mind, until keywords exist, the idea that SEO will not is a completely wayward one.
The online help that is available for SEO nowadays goes on to further re-enforce the fact that it is very much a part of the game. New tools are being developed and introduced in the market in order to make SEO easier and no one would bother with these for something that was on its deathbed. In fact going into the future, SEO with all these new tools stands on the threshold of being more popular than ever.
Considering how the online world is developing and progressing each passing day, it is but natural for the relevancy of something as old as SEO to be questioned. But, the writing is very clear on the wall and for now SEO is here to stay. The face of it might change over time but the core competency as well as the functionality will remain the same.