Within Search Engine Marketing (SEM), advertisers bid on key words or key phrases most relevant to their target audience.
And under the Pay-Per-Click (PPC) advertising model, marketers are charged for every click they receive on their ads. By and large, it’s a more efficient medium than print advertising since it allows business to gain an accurate picture of their cost-per-impression.
Rest assured, PPC is a specialized field and requires intimate knowledge of Internet Marketing techniques. At the SEO-Institute, our trainers help you navigate and understand the finer details of Pay-Per-Click advertising.
Course Duration – 20 Hrs. | Course Fee – Rs 13000/-INR (Module-1 : Basic Search Engine Marketing)
Course Duration – 30 Hrs. | Course Fee – Rs 20000/- INR (Module-2 : Advance Search Engine Marketing)
5 Techniques for effective ppc campaign management
What looks complicated at the face of it, often turns out to be very simple. No wonder they say – don’t judge a book by its cover! Pay Per Click (PPC) gives a similar feeling to most business owners. On the contrary, there are a few techniques, which if complied with, will yield effective results. Be informed that when it comes to PPC, you will have to know how to sell your brand. Highlight the brand’s positives and balance them tactically with your crunches or shortfalls. Communication, free of ambiguity, should be present throughout however.
Internet marketing acronyms for beginners sem seo smo
Are you looking forward to starting a new venture or wanting to foray into online marketing for your existing venture, but don’t know much about the field? Worry not. As starters you can acquaint yourself with the main internet marketing acronyms – SEM, SEO, and SMO; and guide yourself to creating the initial online presence. Search Engine Marketing or Pay Per Click Advertising, Search Engine Optimization or organic link marketing and Social Media Optimization or marketing through Facebook, Twitter, LinkedIn, Google+, etc are what qualify as the broad demarcations in the Internet Marketing space.