PPC Training

Within Search Engine Marketing (SEM), advertisers bid on key words or key phrases most relevant to their target audience.

And under the Pay-Per-Click (PPC) advertising model, marketers are charged for every click they receive on their ads. By and large, it’s a more efficient medium than print advertising since it allows business to gain an accurate picture of their cost-per-impression.

Rest assured, PPC is a specialized field and requires intimate knowledge of Internet Marketing techniques. At the SEO-Institute, our trainers help you navigate and understand the finer details of Pay-Per-Click advertising.

Basic PPC

Course Duration – 20 Hrs. | Course Fee – Rs 13000/-INR (Module-1 : Basic Search Engine Marketing)

Course Details

Introduction to Google AdWords
Getting Started with AdWords
Targeting – Search, Contextual or placement
Creation of Effective Campaigns and Ad groups
Targeting users by geography, language, device, and even day of week and time of day
Creation of Banners using Display Builders
Writing Compelling Ad Copies—Do’s and Dont’s
Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques
Insertion of Google Conversion code and its importance in Effective Campaigning.
Tracking conversions and measuring ROI from your campaigns

Costs and Billing
Tracking Ad Performance
Optimizing Cost per Click (CPC), Cost per Acquisition (CPA) and Cost per Impression (CPM)
Optimizing Ad Performance – Optimize Account & landing page
Manage your account with the AdWords Editor
The Ad Words Toolbox – Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.
Google Analytics code study and Insertion
Google Analytics Report Study and Comprehension
Google Analytics UTM Tagging
Managing Client Accounts
Understanding the reporting features of AdWords

Advanced PPC

Course Duration – 30 Hrs. | Course Fee – Rs 20000/- INR (Module-2 : Advance Search Engine Marketing)

Course Details

Introduction to Google AdWords
Getting Started with AdWords
Targeting – Search, Contextual or placement
Creation of Effective Campaigns and Ad groups
Targeting users by geography, language, device, and even day of week and time of day
Creation of Banners using Display Builders
Writing Compelling Ad Copies—Do’s and Dont’s
Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques
Insertion of Google Conversion code and its importance in Effective Campaigning.
Tracking conversions and measuring ROI from your campaigns

Costs and Billing
Tracking Ad Performance
Optimizing Cost per Click (CPC), Cost per Acquisition (CPA) and Cost per Impression (CPM)
Optimizing Ad Performance – Optimize Account & landing page
Manage your account with the AdWords Editor
The Ad Words Toolbox – Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.
Google Analytics code study and Insertion
Google Analytics Report Study and Comprehension
Google Analytics UTM Tagging
Managing Client Accounts
Understanding the reporting features of AdWords

PPC Resources

5 Techniques for effective ppc campaign management

What looks complicated at the face of it, often turns out to be very simple. No wonder they say – don’t judge a book by its cover! Pay Per Click (PPC) gives a similar feeling to most business owners. On the contrary, there are a few techniques, which if complied with, will yield effective results. Be informed that when it comes to PPC, you will have to know how to sell your brand. Highlight the brand’s positives and balance them tactically with your crunches or shortfalls. Communication, free of ambiguity, should be present throughout however.

Internet marketing acronyms for beginners sem seo smo

Are you looking forward to starting a new venture or wanting to foray into online marketing for your existing venture, but don’t know much about the field? Worry not. As starters you can acquaint yourself with the main internet marketing acronyms – SEM, SEO, and SMO; and guide yourself to creating the initial online presence. Search Engine Marketing or Pay Per Click Advertising, Search Engine Optimization or organic link marketing and Social Media Optimization or marketing through Facebook, Twitter, LinkedIn, Google+, etc are what qualify as the broad demarcations in the Internet Marketing space.