Post e-commerce, blogging is the next best way to earn bucks! Blogging initially saw its emergence as a means to put forward quality and informative content which later molded into websites that could well be a tool for amplified reach and mass appeal and thus a revenue source. Blogging as an activity could majorly serve three purposes i.e., communicating through blogs for pure passion;looking out for earning money through the process or for both.
While blogs may list away ways to earn form your blogs with the prefix “simple”; it’s not as simple as it seems. The initial work of setting up your blog, posting valued content and gaining a loyal audience is a lifetime’s work. If we had to look at the initial steps that enable monetary incomes from blogs it would be as follows:
- A stable and flourishing blogging platform is the first consideration to be made
- Designing the blog which may require dedicated efforts from professional designers
- Posting quality-rich dominating content targeted to a specific niche. Note that this is not a one-time effort but needs to be delivered in continuity.
- Marketing sufficiently and aptly so that it reaches out to maximum of targeted audience.
- Engaging a team of writers and managers to contribute to and manage the blogs and posts efficiently.
If you are looking forward to monetizing from your blog, then you should know that it’s nothing but leveraging the attracted traffic and the efforts invested into bringing the blog forward.
There are, a few standard and time tested means of monetizing your blog, which have been addressed hereunder.
The entrepreneurial take:
This requires pure selling of your products. Blog owners need to understand the value that they are providing through their blogs rather than pondering on whether their products will sell or not. Of course it will! If your blog is playing a “trust engine”, feeding enthusiastic, earnest, passionate and interested readers, your products are bound to sell. The approach should ideally be – blogging to sell. Create a string of products (digital or physical) that deliver to a niche or a niche within a niche (extremely focused). For digital products you tie up with E-Junkie or Citibank whereas physical products can be sold through tie-ups with LinkShare, Commision Junction, Sharesale.com and the like.
Blogs with a mere bunch of links will not yield for sure. You have to make your blog a respectable place where everything is present for a reason. If you have quality content that is delivered uniformly and timely, your audience will eventually learn to value your opinion and take it into considerations as and when required. If you’re here to stay, a long term content marketing plan would ideally require your investment. Create a page of all the resources that you may have referred, used or even awed at. Imbed these links on your blogs then, without being persuasive about them visiting those. If your links fit well, they will be automatically drawn towards them. You could further opt for an email subscriber list for promoting the affiliate products and services.
Once the engagement is in place and you are able to keep your audience coming back for more, doors to moneymaking will naturally open up. Advertisements are one such means of banking on the traffic flowing into your blog. Google Adsense, Bidvertizer, Chitika and Clicksor are the most trending among various other advertising programs. Though it may sound enticing and lucrative at the face of it, it requires a lot of input to arrive at the stage where this can be leveraged. Such third party advertising platforms require testing ad placements like the A/B testing and the unending effort of page optimization to yield maximum revenues. Besides, observations and trials like checking to see if the ads perform better when placed on the sides rather than the bottom; do the ads work better if formatted in different font styles and colors or they best work with simple fonts; do they yield more conversions when repeatedly showcased or just left as mere sponsors or ads and many more such considerations.
While membership sites may come with advantages like a preset audience and advertisement potentials, they require to be justified through adherence to their pre-laid standards like quality considerations and the ability to deliver optimum quality posts regularly. Now that’s not easy. Among the many such sites, bcgurus.com, kivuko.com and lynda.com rank among the top few. New York Times, Wall Street Journal and GigaOm are the top website that consider content only in their websites. Additionally, web-apps like Salesforce, Adobe Creative Cloud and Xero can also be leveraged for the purpose.
While a combination of the above sites may be used to profit from your blog, be informed that monetizing from a blog entails a combination of trust, traffic, effective use of your blog space and engagement.
Have you tried earning from your blog? What have your readings and observations been with regard to the approach? Share your takes with us. Start learning PPC, SEO and Social Media for better earning.