With all the changes happening in the digital marketing industry, the one constant that has emerged is that SEO is all about content marketing. It is important to create, publish and promote content that will naturally attract new links rather than using backlinks. The plan sounds simple and easy on paper, but we’ve seen late adopters in the market hesitate because of the lack the necessary resources (budget, people, and time) to produce quality content to push through the right channels.
But industry experts have now proven that local businesses don’t need big budgets for their content marketing. They believe that almost every aspect of business can be turned into usable content especially if content isn’t seen merely as an image, article, blog or web page text. In reality if seen carefully all the below mentioned business aspects can turn into story ideas for potential content:
- Business staff
- Shop or office design or interiors
- Products and services offered
- Menu or product catalog
- Company values
- Customers and client testimonials
Really, you’re only limited by your imagination, but you don’t have to look too far away from your brand to find the stories that people will connect with.
Confused? Keep reading!
- Client Testimonials: Almost all businesses aim to deliver high customer satisfaction and if this goal is achieved, half of the battle is won. Your client servicing can actually set you apart from your competitors and can make people talk about you, and if you’ve got strong and positive reviews from your market, make sure you tap into that source.
- Your immediate work space: Take a look around the place you work at. See anything fun or unique about the environment? The team interaction? Special events or landmarks or even mini-celebrations that happen? All of that is real content for you to tap into and develop.
- Products or services offered: This is a landmine of content just waiting to happen. Your products and services can be used as creative content for your business. You need not have a unique product or offer unique services, but you need to make them stand out in the crowd. The most reliable way is to package and present them with great creativity.
- Menu or product catalog: There is a huge possibility of going creative with the menu or product catalog. For instance, if you have the budget for it, you can replace your menu cards or product catalogs with iPads to make the experience a lot more engaging and interactive for the people who walk in.
- Company values: The vision, mission and values says a great deal about your brand. Slogans do the half of the work for big brands but small businesses can thrive on company values by partnering up with higher welfare institutions and suppliers. This will contribute towards positive PR around the business especially within local publications.
- Client Interaction: There is no doubt that client interaction offers opportunities to create content, especially for local businesses that operate out of retail storefronts. Your repeat clientele is bound to talk, post or tweet about your business and helps in running a successful campaign especially if they’ve had a pleasant experience. The obvious payoff is when they write positive things about the business as a blogger the business gets an honest review and a link back to the website.
Small businesses must realize that content is not merely articles or infographics but each and every aspect of your business. Small businesses must also realize that they must make efforts to fully utilize SEO, social media and content marketing together to achieve effective results. Think in terms of giving your clients a great experience – everything else is just a great byproduct that help you grow too.
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