Category Archives: Social Media Training

Social Media Training – Google+ Tip: How to Cross-Post Updates to Facebook, Twitter?

Almost all organizations and individuals have accounts present in different social media platforms. Because of this at times it is possible that you are posting the same content here and there. To handle this problem, here’s a tip; now cross post updates to various other platforms like Facebook, Twitter, WordPress, etc from your Google+ account itself. The benefit if this feature is that managing posts on various platforms, which was earlier quite cumbersome to handle, has now become easier. Additionally, the possibility of similar posts being posted can also be taken care of. The only investment required is the time to setup the function. Follow the below mentioned guidelines for the setup.

To Twitter from Google+:

Log into your Twitter account. Open up the Manage Flitter option.
Create an account on Manage Flitter.
The “Turn on/off Google+ Sharing” button needs to be clicked on to enable it.
Enter your Google+ URL on the tab that will open up asking for your G+ URL.
If there are only selective posts that need to be posted on Twitter, click on the Advanced Settings, and choose the option “Only Share Google+ posts including the tag #twt”. If and when the service is not required or you opt to discontinue just click on the turn off option and you’re out!

To Facebook from Google+:

Firstly, your Google+ RSS feed is required which can be obtained through four ways; namely Plu.sr, GPlussRSS, Yahoo Pipes or Plus Feeds. These ways involve using your Google+ credentials like your name or number, to provide you with the RSS feed which can then be used
Paste the feed on the Facebook app RSS Graffitti then.
Once the RSS Graffitti grants access, click on the “add new publishing plan”
Enter your Google+ RSS feed as the Source and the Target can be set to a specific page where you would want to showcase the posts or they will be published on your profile page by default.
Choose update type as per your preference. Selecting Standard update type is however recommended as it includes sharing, videos, audios and file.

There are other ways of cross posting as well. However the above mentioned ways are the easiest and require less time and effort. Cross posting can also be done on other platforms like WordPress and LinkedIn as well. Why Google+? Well Google + is the only platform among the others which supports this feature. Though the protocols are a little stiff when it comes to its flexibility in use, but it still offers something worthwhile. Try using it!

5 Reasons Entrepreneurs Must Learn Online Marketing to Survive

According to business analysts, the Internet is the premier medium that consumers use to carry out price and product research. Many people also use the Internet to assess the reliability and credibility of choosing one particular business over the other. With such an increased dependence on the Internet, is it surprising that Internet marketing is one of the prolifically used methods by companies to reach the masses.

We are long past the time where we need to debate the benefits of the Internet to get a cutting edge over your competitors. Still, we often come across entrepreneurs who don’t calculate the impact of a strong web presence for their business plan, which in the current day and age, is quite surprising. It is highly recommended for entrepreneurs to learn online marketing to survive because of the following reasons:

1. Social Media: Social media sites such as Facebook and Twitter are not used to merely “keep in touch” or upload photos. Many people use social media sites to make consumer-related decisions. As a business owner, you can use this to your benefit by first acquiring some social media training. Then you can incorporate social networking technicalities into your own online marketing campaigns.

Social media allows you to reach out to the targeted audience on platforms like Facebook, Twitter, LinkedIn, Pinterest and Google+. As an entrepreneur you must remember that social media is not where people research about products or services; instead, it is a platform where people come to form and share their opinion. So, make sure you have active profiles and make relevant updates.

2. Personalization: As a business owner, you can decide how you want to boost traffic to your website. This will require you to take either PPC (Pay-Per-Click) or SEO (Search Engine Optimization) training. The former will enable you to generate traffic quickly to your website and perhaps increase revenue rather quickly. The only drawback is that PPC strategies require a larger budget. SEO is easier to implement on a small budget and the actual optimizing aspect involves editing the content, HTML coding, and indexing.

3. Reach: Marketing on the Internet enables you to overcome the barriers that distance creates. You can sell your merchandise all around world, without setting up local stores, thereby widening your market. Before you make your products available internationally, make sure your products comply with local business laws. Also, Internet marketing provides a platform to research about the opinion of the audience about the product.

4. Building Relationships: When a customer purchases a product from your online establishment, it gives you an opportunity to build positive relationships. For instance, you can send a follow-up email thanking them for their purchase, solicit feedback request about the product they purchased, and even a special gift or coupon for them to use on their next purchase. You can also request product reviews from your customers, which can be featured on your web site.

5. Here to stay: Internet marketing is not going to be outdated; on the contrary, it will continue to evolve and expand, and often times, simultaneously! This makes it important for entrepreneurs to learn online marketing to survive. There are many aspects of it and as an entrepreneur try to learn as much as possible.

Online marketing is one of the most influential ways of generating revenue and expanding your business. It may require some training, especially PPC training, Social Media training, or SEO training. But the fruits of your efforts will all be worthwhile!

How to Utilize LinkedIn For Your Business

LinkedIn, as a network, is largely viewed more as a professional network as opposed to a social network. When one talks about social media optimization, the usual suspects include Facebook, Twitter, Pinterest and the like, and Linkedin for some reason does not get enough prominence. That being said, LinkedIn is an extremely important tool that can be utilized and leveraged by businesses for their online reputation management and to enhance their credibility.In LinkedIn’s own words, the platform can be used as a ‘Social Selling Business Card’ and a tool to divert more traffic to ones website. The web world being as dominant and dynamic as it is, has taken over the way people do things. People rely greatly on the information that they can find online and even when it comes to getting an idea about a business, everything from their history to the product and services that they provide, to reputation and feedback, the web is the first go-to place.

Keeping that in mind, the LinkedIn page for a business can be a great platform that can supplement the website or even provide a quick read through of what they are about in a nutshell. An interesting and informative profile can encourage visitors to further check out the website and take things forward from there.

LinkedIn, often termed as the social network for professionals provides great benefits when it come to B2B sales and B2B marketing.Here are a few steps that a business can take in order to benefit from their LinkedIn profile:

Create a personalized campaign based on what the niche of your business is. You could start with posting a question that’s interesting and interactive. The idea is to increase visibility and having the answers to the question will give you readymade content that you can post and use as base to develop more interaction.

Try to gather as many leads as possible. To get people interested in your business, you need to offer them something. Things like free demos, consultation etc help to generate leads and if you deliver well on these there is also the potential of garnering recommendations that further add to credibility.

Think Differently. Exploit the potential of promoting other social media communities via your page. By using the rotating banner images feature, integrate your own presence and visibility with that of other popular channels and reap the benefits.

Make your page attractive, engaging, informative and captivating. Visual appeal goes a long way in influencing a visitor and this cannot be undermined. Add images and banners that are clear and crisp.

Linkedin has a lot of potential and when used correctly can really boost the promotion campaign. The idea is to identify, strategize and implement campaigns correctly and consistently in order to get maximum benefit.

Contact Techmagnate to know more about Social Media Optimization and Online Reputation Management.

How Can Entrepreneurs Take Advantage of Social Media?

No business in today’s scenario can dismiss the power of social media. Social media gives free and instant access to millions of people who can turn into potential customers and thus spell the success or doom of any business entity. You may feel managing social media accounts is a tough task, but with social media training, you can certainly leverage the advantages of social media. Read on to know some of the ways how it can benefit your business:

Build a Community: Social media allows businesses to interact with their existing as well as prospective customers on an informal level. Starting and participating in discussions with customers also helps these organization build a reputation for the brand and ensure that your brand stay at the top of their mind when making choice. Since these platforms also serve as an avenue to provide customer service, the brand’s transparency increases, making it more likely for an organization to build an honest, loyal community.
First hand advertising: By nature, social media involves sharing information. You can gather market information before the launch of a product, create a name and even launch your new products, and all the information will come directly from your brand. This is a great platform and thorough social media training can help you make most all the social media platforms.
(Potentially) Unlimited Reach: Social media has the ability to cross all barriers of age and location. The larger the reach of your marketing campaign, the higher are the chances of a boost in the sales and revenue figures. According to reports, Facebook itself has more than 955 million profiles in June 2012. No other media platform has such a mass appeal.
Ease of market research: Social media helps you in understanding the needs of the markets as you are able to keep a tab on your competitors and frame your policies accordingly. Live customer reviews also help you to take strategic decisions keeping in mind their needs and expectations. This is more important for small businesses as they can learn from big and established businesses and get established without taking the risks.

The power of social media is not just limited to above mentioned points and is much more than you can expect. It is important you understand all the elements involved in a successful social media campaign. If you have limited knowledge of social media, sign up for social media training at the SEO Institute. We’ll help you get a head start on your social media career right away.