Category Archives: PPC Training

5 Techniques for Effective PPC Campaign Management

5-techniques-for-effective-ppc-campaign-management

Strategic jargon, spreadsheets and heaps of statistics, often results in loss of clarity while providing vital information to your clients and supervisor regarding your PPC campaign. Understanding a PPC campaign is not easy for every executive. So, it is the responsibility of SEM managers to provide collective data from various sources in the form which showcases the campaign procedure unambiguously.

Always remember, clear communication is vital for PPC Managers. The reports and all the other forms of communication should be brief and crisp clear. Wondering how you can master the PPC communication skills? Follow the below mentioned 5 techniques for effective PPC communication:

  1. Controlled Description/Narrative: Irrespective of the trends, whether positive or negative, you should provide a reference frame to all your statistics, graphs, charts, trends, etc. The reports should convey information and at the same time leave scope for interpretation.
  2. Detailed Strategy:Understand what level of strategy details your client/supervisor is looking for in your reports. If they need the complete and thorough scenario, then provide them with the extensive narratives regarding your strategy. This will make them feel confident. Or, in case they are looking for only high-level details, then be sure to provide them with short and concise summaries.
  3. Raise word of caution:Things might go wrong sometime. It may be due to external factors like a seasonal shift, change in competitive landscape or internal factors like change in bids that did not go as expected. But, no one wishes to hear bad news. Hence, this is when your communication skills should be best in action. A considerable cushion can be provided to the blow, if the news is delivered in a proper manner. Be prepared with the details about what went wrong, your plan to fix it and the time required to do so.
  4. Highlight your Big-wins:Judiciously declare and boast your success. Whenever a milestone related directly to your PPC goals is reached, make sure that it receives due attention and does not go un-noticed. As a best practice, don’t overdo it!
  5. Sell Yourself: Every interaction is an opportunity to re-sell you and your services.A short and simple email is also enough to reinforce the clients feelings that the PPC agency is right for their project. Never miss on this opportunity.

To master the effective PPC communication techniques proper guidance and training is required. There are many PPC training institutes in Delhi that elaborate on all the nuances of PPC including campaign management, communication, results and tests. Before you choose the PPC training institutes don’t forget to check for its credibility, experience and reputation. Take the experience and skills of the instructors in consideration before making any decision.

How To Optimize Landing Pages for PPC Ad Campaign?

This article provides tips on how to optimize ones’ landing page in order to create successful PPC campaigns. Professional PPC management or PPC campaign management services can be employed or utilized for this purpose. The best and most effective route to take is to marry the landing and the optimized pages so that they serve as one and are able to provide a robust campaign that facilitates and promotes PPC.

PPC campaigns are the nerve centers of most online marketing efforts. One of the key goals for this purpose is to try and maximize the returns on these campaigns by trying to increase the number of clicks to whatever degree is possible. One of the things to remember in this case and something that any agency dealing in PPC management or PPC campaign management will advise is that for a successful out outcome, the optimization of the landing page is very important.A lot of people treat optimized pages and landing pages as separate entities but in actual fact the best way to make the most out of them is to treat them as one. In other words, optimize all landing pages and treat all optimized pages as landing pages.

The main goal of having an optimized landing page is to be able to have a good conversion rate for both paid as well as organic traffic. Here are some ways that landing pages can be optimized for PPC campaigns-

1. Have a simple page: The landing page should be simple and non-confusing. A great option is to have calls-to-action which are again, simple yet firm at the same time. An image that supports the topic works well as well as some bullets points of what would be covered. In other words, clarity is the key.

2. Title Tag :The title tag should be emphatic and focused: When a searcher gets the results for a search, they are usually spoilt for choice. For this reason and for them to click on your link as opposed to the ten other that they see, the titles should be compelling and interesting. While it should contain keywords, they should be molded and crafted in such a way that they attract attention and result in a click.

3. Content that is visually clear and easily scan-able: Once the user is on your landing page they should not have to work too hard to find what they are looking for. An uncluttered page that offers clear-cut information that can be easily scanned and accessible is the best way to go. Also, the content itself has to be relevant and should not meander excessively and unnecessarily. The ‘what’s in it for me’ should be clear for the user from the word go.

3. Generate inbound links: Just like any other online marketing campaign, here too inbound links play an important role. The quality of the links however matters a lot as the good links help to direct traffic towards the page and also contribute towards the topical relevancy of the page from the point of view of search engines.

4. Social sharing: The advent and successful progression of social media has made it absolutely imperative that all the optimized pages have social sharing buttons via which they can be shared easily. The search algorithms give a lot of importance to social signals on a page and facilitate spreading the word and eventually driving traffic.

Creating fully optimized landing pages is a smart move that pays off in the long run. The best thing to do is to treat them as a unified force, combining SEO and landing pages and use this strategy to achieve maximized gains from PPC campaigns. Contact Techmagnate now to optimize landing pages for PPC campaigns.