Module #1: Content Syndication

Content Syndication literally means sharing of content. However if we were to explain the concept of content syndication, it would essentially mean sharing your content in the form of sites, blogs or videos with other websites in the form of snippets, thumbnails, links or full articles.

Why is it required?

Content syndication is very beneficial for websites. Some of the reasons are:

• Due to the fast growth of internet and providing relevant and quality content to consumers, through other related websites as well besides your own, can open doors to additional revenues.
• The vast ocean of content that publishers possess can be a potential driver of additional revenue for websites
•  Advertisements back most commercial websites, which need content that is both interesting and informative, to be able to enable revenue streams.
•  For websites wanting to engage in content licensing agreements, this can be the most effective way.

Step-by-Step Process of Content Syndication

Step1: Analyze

You have a certain amount of content. What you need to find out is if there is a place (industry) where the content can fit in. Once the location is deciphered, pen down goals for the content sets like what purpose would the content be serving (leads or traffic).

Step2: Research

Make a list of all the sites which can use this content. The content that you will be providing needs to be relevant to the industry in question.

Step3: Judge your resources

The content you have needs to be worthy of being shared. For instance if the content is product description specific, it can be enhanced with animation, videos, audios, graphics etc. The need is to create the excitement in the mind of customers with the help of your content.

Step4: Create sets

You need to understand that if a website wants to publish content on another website, the content needs to be relevant. Different businesses specialize in different areas, which is why content sets need to be created so that relevant content is provided to the partner websites.

Step5: Chalk out a support plan

Separate content sets need to be created for separate clients so that there is clarity of vision and purpose. A support plan is vital during the nascent stages of the publication to understand if the endeavor is worth the while at all.

Step6: Refresh content

The reason behind this effort is that partners will require and prefer fresh and updated content. Use of analytic consoles and metrics to get an overview of the content’s performance should be practiced in a routine manner.

Note that the content being provided to the partner’s site needs to be helpful and beneficial for his/ her business. Putting yourself in the shoes of the partner is the best way to understand the requirements from the content. Formal discussions can also be carried out to understand their needs and wants. The essence of the whole process is generating profit for the publishing website (in cash or king i.e., through increasing revenue or traffic) along with benefiting the partner’s website.

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