To start or grow your business, the key is to create your online presence. A range of new branches of study of marketing have developed in past few decades that help you understand how to make the most of your online presence, which has created a dearth of highly skilled internet marketers. If you are looking out for a lucrative business opportunity, then you must consider enrolling at the SEO Training Institute.
But if you are new to this you must be aware of some of the important internet marketing acronyms. The knowledge of the basic internet marketing acronyms will help you gain a foundational understanding of the industry and what to expect. Also, it will make your study of internet marketing courses a lot easier and hassle free.
Here are top three internet marketing acronyms that you will hear often:
1.Search Engine Marketing (SEM): SEM is that branch of internet marketing that focuses on improving the visibility of the website by making it sure that it appears on the search engine result page (SEM). SEM also refers to pay-per-click advertising or paid search, i.e. the advertisements that appear at the side or top of Google SERPs. Depending on the needs of the business you can implement this strategy as seasonal, temporary or long-term strategy. The backbone of the strategy is right time, right message to the right person. Google AdWords is the largest paid search network that provides the advertisers the chance to display their advertisements.
2. Search Engine Optimization (SEO) : SEO is the process to improve your online visibility. SEO relies on organic search results as against the paid search to receive high rank of the result page. Organic tools include good website content, backlinks and HTML clues. Research shows that users more likely click on the search results in the very first page. Also, it is a valid perception that the top ranked websites have the most relevant keywords. Therefore, companies have to strive to ensure that they stay top on the Google search engine plans. SEO guarantees better ROI (Return on Investment) than other advertisements.
3. Social Media Optimization (SMO) : It refers to the process of driving traffic to your website using social media. Social media is user-generated communication like social networking websites (Facebook), microblogs (Twitter), blogs, content communities (YouTube) and more. Social media has brought true revolution in the marketing segment as there are over1 billion Facebook users.
Therefore, a great platform to build brand awareness. Two categories of SMO are:
I. Social media features that are added to the content self : social news, RSS feeds, sharing buttons, third-party community images and videos, user rating and polling tools.
II. Social media promotional activities in addition to the content promotion, blogging, blog commenting, status update on various social networking profiles.
After you successfully complete the internet marketing courses, you will be able to draw a comprehensive content marketing plan that makes use of SEM, SEO and SMO. Each strategy has its own set of advantages of but the pivot of all these strategies ultimately rest on unique and quality content that you learn to create at SEO Training Institute.
To learn more about how you can sign up, contact us today and we’ll be glad to give you the information you need!